The newly established Climate Communication Division at the Annenberg Public Policy Center aims to study the link between communication and climate action, focusing on local and global environmental issues. Led by Professor Emily Falk, this division will explore innovative approaches to address environmental challenges and empower young people to develop new perspectives on climate solutions.
Exploring the Connection Between Communication and Climate Action
( Credit to: Thedp )
Emily Falk, a professor of communication, psychology, and marketing, has been selected to lead the newly established Climate Communication Division at the Annenberg Public Policy Center (APPC). This division, created in celebration of APPC's 30th anniversary, aims to explore the connection between communication and climate action, focusing on both local environmental issues and global phenomena.
The Climate Communication Division will consolidate research on various structures and behaviors that can incentivize climate action across sectors such as transportation, food, and energy. Additionally, it will delve into the psychology behind discussions on climate action in order to inspire innovative approaches to addressing environmental challenges.
Kathleen Hall Jamieson, director of APPC, expressed excitement about the center's expansion into this crucial area. She believes that communication plays a critical role in shaping policies and actions related to climate change.
Empowering Young People to Develop New Perspectives on Climate Challenges
One particular focus of the division will be on empowering young people to develop new perspectives on climate challenges and solutions. Emily Falk, with her expertise in neuroscience and psychology, is well-equipped to lead this effort. She has been recognized as an early-career researcher by several esteemed organizations and currently leads the Communication Neuroscience Lab at the Annenberg School for Communication.
The Climate Communication Division will collaborate closely with other research initiatives, including Falk's own lab and the Penn Center for Science, Sustainability, and the Media. The goal is to bring together experts from across the University of Pennsylvania, the local community, and beyond to generate cutting-edge scientific insights on climate communication.
Contributing to Effective Strategies for Addressing Environmental Challenges
The establishment of the Climate Communication Division marks an important step for the Annenberg Public Policy Center. By studying the intersection of communication and climate action, this division aims to contribute to the development of effective strategies for addressing the pressing environmental challenges we face today.
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